Yadea is the world’s leading electric two-wheeler brand. It has ranked global No.1 in annual sales for last 6 consecutive years, with the product ranges mainly covering high-performance electric motorcycles, electric mopeds, electric bicycles, and more. In 2019, the company established a factory in Vietnam, gradually entering the market. In 2023 Yadea was ready for an expansion to conquer the Vietnamese market. However, their existing website didn’t reflect the brand’s innovative spirit and struggled to capture the attention of the Vietnamese consumers.
The Challenge
The design of their existing website lacked a modern aesthetic, failing to represent Yadea’s cutting-edge technologies & products. Beyond the outdated visuals, the website’s CMS proved user-unfriendly for the marketing team, hindering content updates. To top it off, the website wasn’t optimized for performance, potentially leading to slow loading times and a negative user experience for Vietnamese consumers.
Homepage
Yadea’s website puts their electric motorbikes front and center. A streamlined primary menu bar highlights product categories and the store locator, making it easy for customers to find what they need. Less frequently accessed information resides in a secondary menu. Homepage starts with a captivating full-width banner, showcasing their latest offerings through dynamic videos and images. This banner can be easily updated by the Yadea team to promote new product launches, special offers, or upcoming events. Featured electric motorbikes are proudly displayed in the next section on homepage with clear calls to action, allowing visitors to explore detailed product information or seamlessly add products to their cart for purchase. Homepage ends with the latest news updates section, which serves as a dynamic hub for showcasing Yadea’s latest announcements and promotions.
Beyond Standard Ecommerce
While Yadea’s website functions as an ecommerce platform, the product detail pages need to showcase key features, design elements, and the cutting-edge technology behind each product in a way that standard ecommerce layout couldn’t accommodate. To achieve this, we crafted unique landing pages for each product with creative design and structure, integrating them with WooCommerce to ensure a smooth purchasing experience. These landing page design templates consists of unique, reusable sections that can be easily rearranged and updated. Our flexible design system allows the Yadea team to efficiently build customized landing pages for their new products.
Professional Content Presentation
Yadea’s corporate webpages are designed with clean and professional layouts that enhance the content’s readability and user experience. The website also integrates a store locator powered by Google Maps API. This allows Vietnamese customers to easily search for nearby Yadea stores using dynamic location filters, ensuring a smooth and efficient customer journey.
THE OUTCOME
- Elevated Brand Perception: The modern and user-friendly website effectively communicated Yadea’s innovative spirit, attracting Vietnamese consumers and strengthen their brand identity
- Increased Sales: The focus on product visiblity and a seamless purchasing experience led to a significant increase in online sales
- Streamlined Content Management: The user-friendly CMS empowered the Yadea marketing team to easily update content, manage product information, and maintain a fresh and dynamic website
These positive outcomes demonstrate the power of a well-designed and user-friendly website. By electrifying their online presence, Yadea is now well-positioned to dominate the Vietnamese electric motorcycles and electric bicycles market.
