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Tuan Loc Commodities

PLATFORM

WordPress

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Coffee Export Company Website Redesign for TLCommodities – Aligned with a Full-Scale Marketing Roadmap

Tuanloc Commodities is a leading asset-based exporter in the coffee industry, with an extensive network of upstream plantations, processing mills, and downstream storage and logistics facilities. Although they were initially content with their existing site, Tuanloc Commodities saw the need for a more strategic export company website to support their expanded digital marketing roadmap in 2023. One key challenge was the absence of formal brand guidelines. For a company operating at this scale, a well-defined visual identity is essential—especially for a professional, market-facing coffee export company website. Starting with their logo, we worked closely with the team to define the brand through design, ensuring the website could reflect both their credibility and future ambitions.

Stylescape

We began our process with a stylescape, a powerful visual tool that served as a bridge between Tuanloc Commodities’ vision and the final website design. The stylescape allowed us to present a curated collection of images, typography, colors, and textures that would define the brand’s aesthetic and visual language.

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Homepage

The Tuan Loc Commodities homepage opens with a dynamic mood banner featuring the company’s core message, leading to either a corporate video or the About page. This is followed by a section outlining the company’s unique selling points. The Weekly Report section provides key industry insights and updates, essential for partners. Next, the homepage showcases TLCommodities’ development milestones and asset footprint.

A News & Reports section offers fresh content, with an option to subscribe to the weekly newsletter. The homepage concludes with information about TLCommodities’ sustainability commitment and another invitation to subscribe to the newsletter.

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Inner Pages

The inner pages of Tuanloc Commodities are designed to engage site visitors with well-organized and structured corporate content. Each page features attractive layouts enhanced by stunning images, elegant typography, and custom icons and illustrations.

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News & Reports

The News & Reports section on the Tuan Loc Commodities website features a blend of weekly reports and company news, ensuring refreshed and relevant content for visitors. Strategically placed CTAs for the weekly newsletter subscription throughout this page and the entire website capture the data of interested partners. This approach supports the marketing team in their ongoing efforts by facilitating effective email marketing campaigns.

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THE OUTCOME

  • Enhanced Brand Positioning: The new website significantly improved Tuanloc Commodities’ brand positioning, elevating their digital presence to a more competitive level.
  • Strong Foundation for Digital Marketing: The revamped website provided a solid foundation for the digital marketing team, enabling more effective and cohesive marketing strategies.
  • Improved User Experience: The intuitive design and optimized technical performance (96/100 on Desktop & 82/100 on Mobile with Google PageSpeed) enhanced the overall user experience, making navigation and information access seamless