The Jones Payne Group is a U.S.-based planning, architecture, and program management firm focused on delivering community-driven solutions. With decades of experience across transportation, education, commercial, and adaptive reuse sectors, they needed a website that could properly represent their multidisciplinary expertise. ViiVue was entrusted with delivering a full architecture firm website redesign. Our team provided custom UX/UI design and custom WordPress development, ensuring the new site was not only modern and brand-aligned but also flexible and easy for their internal team to manage. We worked closely with their leadership to translate their vision into a clean, professional, and future-ready digital platform.
Planning with Wireframes: Building a Strong Foundation for Content-Heavy Pages
Before diving into the visuals, we began with a detailed wireframing process. For an architecture firm website redesign, wireframes are crucial — especially when the site must support content-heavy pages.
Wireframing allowed us to map out user journeys clearly, prioritize important information, and define intuitive layouts without the distraction of visual design too early. For professional firms like The Jones Payne Group, whose expertise must be conveyed through detailed text, wireframes help ensure that content remains digestible, organized, and easy to navigate. As a result, we minimized friction for readers and created a strong foundation for the design phase.
Making Text-Heavy Corporate Websites Visually Appealing
There’s a common misconception that websites with long, text-heavy content must look plain. In reality, thoughtful design can transform even the most information-rich pages into engaging experiences.
During this architecture firm website redesign, we used typography, hierarchy, spacing, and subtle interactions to guide readers through dense content without overwhelming them. It was important to break long sections into visual segments, use pull quotes, imagery, and callouts to create breathing space. In doing so, we kept users interested and encouraged deeper exploration of The Jones Payne Group’s expertise and case studies. Even with heavy content, the site feels dynamic, readable, and polished — just as a modern corporate website should.
Designing with a System: Why a Design System Matters
Another key part of the project was building a cohesive design system. A design system in web design is a complete set of reusable visual elements, components, and rules — such as typography styles, color palettes, button designs, and spacing guidelines — that ensures every page on the site feels consistent, professional, and true to the brand.
For a professional firm like The Jones Payne Group, consistency is essential for building trust and maintaining a polished image. By creating a clear design system, we made it easy for the client to add future pages while keeping the look and feel aligned. This not only improves the user experience but also streamlines long-term maintenance. In any corporate website design, a strong design system lays the foundation for sustainable growth and a unified brand experience.
THE OUTCOME
The final result of the project is a modern, strategic website that supports The Jones Payne Group’s next phase of growth.
Rather than simply refreshing the surface, the new website helped strengthen the firm’s brand image, presenting them as a forward-thinking and community-focused consultancy. The new website balances professionalism with warmth, ensuring that both public clients and private partners see The Jones Payne Group as a trusted and innovative leader in the U.S. planning and architecture sectors.
